Call for stringent IP laws, effective enforcement to fight counterfeit products
The conference, organised by Unilever Pakistan in collaboration with Brand Protection System (BPS).
Muhammad Kashif Aslam, managing director of the Brand Protection System, highlighted that counterfeiting of FMCG was 28 per cent of the overall counterfeiting in the world. He called for a comprehensive approach and stringent laws to check proliferation of fake products.
Unilever Pakistan, BPS organise conference counterfeits products
Muhammad Kashif Aslam, Managing Director, BPS added: The growth of counterfeit market in Pakistan has become a severe threat to the country's economy. The proliferation of fake products not only affects the revenue of genuine businesses but also poses serious health and safety risks to consumers. The need for a comprehensive approach to address this issue is more critical than ever.
Read More at: brecorder.com